I always get asked how I came up with the name Simplicity Title and I refer back to the months before the company was even established. Obviously, I needed a name to file the LLC, and I was super energized to get this business going, nevertheless I couldn’t settle on a name so I was at a standstill.
After running countless names through my head for weeks, trying to figure out which name, represented not only myself, but what the vibe of this soon to be, new title insurance and settlement company was to be. I literally obsessed over finding the perfect name. It had to be the nucleus of everything I envisioned. It has to pull everything together; employees, clients, culture, branding, etc. I will be the first to tell you that I am a bit insane when it comes to branding and yes, somewhat of a perfectionist in that regard. I wasn’t necessarily thinking of a name that would represent title insurance or even real estate for that matter, but rather a name that best represented the heartbeat of the business. Please remember, at the time of reflecting on this, I didn’t have a business yet, nor a heartbeat, just a vision. I wasn’t aware of all it took to run a successful title insurance and settlement company, but I definitely knew what business heartbeat I wanted this company to have. I wanted a name that could unite the employees, customers and overall business model. I wanted to “live the brand” and I wanted others to understand what we were all about just by seeing our name/logo.
With that said, when I finally thought I couldn’t think anymore, I awoke in the middle of the night and had one of my favorite songs in my head. The song was called Simple. Boom! That was it; Simplicity Title was the name and it was perfect!
Our job is to not only make our customers’ job simple, but make our internal work processes as simple as possible. During my undergrad, I think one of the most important things I learned was public speaking. And through that process, I learned to keep the presentation very simple so people could understand it. What better way to relay our message to our employees/customers than to name our company after our living brand. And there it was, Simplicity Title, “Your Title Made Simple” was born.
- Luke Tyler, President and CEO